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For example: “A young woman in a 1941 Frigidaire refrigerator advertisement gushed: ‘I fell in love with Frigidaire! It’s beautiful, INSIDE AND OUT.’ Buying a refrigerator was not comparison shop only about keeping food cold; the female consumer also showed comparison shop that she appreciated the pleasure of having a ‘fun looking’ refrigerator (Frigidaire, 62). (You feel that this woman’s husband probably came a distant second to her love for her fun comparison shop Frigidaire.” (Dinner Roles, pg. 82) Come on, now: that’s a pretty snarky thing to assume about someone who’s having words put in her mouth for an advertisement, isn’t it? In the chapter about women and the Depression, Inness writes about how women were encouraged to stay at home and cook thrifty, nutritious meals, wasting nothing and making every last penny count; while there was a debate in the media over whether married women should seek work outside the home, the media tended to be more in favor of women exercising influence inside their sphere - the kitchen - and leaving the workplace for men who needed jobs.
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