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Instead of directly spraying the bugs, this company had a new disc that was discreetly placed out screen saver of sight-- under a bed, the back of a closet, or such. This disc was more effective than the spray can-- meaning, it killed many more bugs. The company test marketed the product with inner city mothers screen saver who had cockroach problems in their homes and used bug spray. The mothers were shown the disk and told it screen saver would kill more cockroaches. When polled afterwards, the majority of housewives said they not purchase the disc, as directly spraying the cockroaches gave them a sense of control. 27 Learning from experience Former U.S President Bill Clinton and Vice President Al Gore at a 1997 Press Conference Much of how the human being sees, interprets and reacts is based on past experience. Both consciously and subconsciously we use past experience to show us the way things are.
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